Communications 2000 - Visions and Strategies

A study has been carried out to provide perspectives on likely changes in the communications market in which the printer and publisher must pursue their business in the next millennium. It offers: description of the place of printing and publishing in the communication media industries description of the place of printing and publishing in the communication media industries visions of how printing and publishing may be positioned with regard to future global development a framework of the best available judgment on the key factors essential for consideration when creating a company strategy a set of analytical tools to aid companies in developing strategies for positioning themselves in the communications market.