E-Commerce Panel

Introduction by Jim Harvey - There is an e-panic circulating through the industry. TrendWatch reported a couple of months ago that 38% of printers never expect to sign up for e-commerce services. At focus groups held by the Printing Industries of America (PIA) across the country there has been expressed a backlash in the printing community. Frankly, reactionary is the polite term for how many of these printers are acting. However, others are rushing to e-commerce. Everyday we see press releases that announce that another printer or print buyer is signing up for e-commerce services. What is e-commerce and what the hell is this about?This paper is a question and answer from the panel.